Limited New Client Spots Available

Your Shopify store leaks revenue. I find it.

I'm an Ecommerce strategist helping Shopify brands increase conversion, improve retention, and grow revenue.

10+ Years
OF ECOMMERCE EXPERIENCE
+38%
AVERAGE CVR LIFT
150+
Shopify brands scaled
1:1
PERSONALIZED STRATEGY
MS
⏤ About

Hi, I'm Marina.

For over a decade, I've helped Shopify brands turn their stores into compounding growth engines — through smarter strategy, stronger conversion, and retention that actually sticks.

I work directly with founders and operators, no agency layers, no handoffs. Just clear thinking, sharp execution, and a trusted network of specialists when you need more hands.

⏤ Services

Three levers that drive Ecommerce growth

I focus on the areas that actually move revenue.

01

User Experience

Improve how your store looks, feels, and performs so more visitors convert.

Information ArchitectureUX ImprovementsSite Audit
02

Conversion Optimization

Identify what’s stopping customers from buying and fix it with clear, data-backed improvements.

A/B TestingShopping FunnelRoadmapping
03

Growth Strategy

Align acquisition, retention, and offers so your business can scale profitably.

RetentionSubscriptionsBundles
⏤ Who it's for

A sharp fit for some. Honestly not for others.

We'll do great work together if…

  • You have an Ecommerce store that’s already getting traffic
  • Your conversion rate isn’t where it should be
  • You’re tired of agencies burning hours without clear results
  • You want clear direction and are ready to act on it

I'm probably not your person if…

  • You’re pre-revenue or still figuring out your product
  • You’re only looking for someone to run ads
  • You need months of planning before taking action
  • You’re not ready to invest in improving your store
⏤ Credibility

Real Experience.
Real Results.

Experience leading Ecommerce strategy across multiple Shopify-focused agencies, working closely with founders and teams to improve performance and scale.
01 — Agency Leadership Experience
Shopify • Strategy • CRO
Worked with a wide range of Ecommerce brands across redesigns, migrations, and growth strategy, delivering practical improvements that drive results.
02 — Proven Client Work
Redesigns • Migrations • Growth
Independent Ecommerce strategist supported by a trusted team of Shopify specialists across design, development, and retention marketing.
03 — Independent, with a Team
Design • Development • Email
⏤ Free audit

Let's find the leaks — on me.

30-minute call. I'll screenshare a live audit of your store and point to the three highest-leverage things to fix this quarter.

Response time< 24 hrs
Time zoneEST
Emailhello@marinashum.com

No spam. No newsletter. One reply, from me.